The proposed project adopts a pragmatic and flexible approach, with a focus on practical action. The project will introduce, disseminate and demonstrate the use of simple, affordable and proven technologies (CFLs, SWHs) as well as practical energy saving tips. The focus of the project is on end users of energy, consumers of electric appliances, and the general public. The project will make use of successful experiences from other countries by translating them and adapting them to the local Cambodian context.
Most of the electric appliances sold in Cambodia are already labelled and rated for energy efficiency following internationally accepted standards. Unfortunately, these labels are in foreign languages and have never been properly explained to local consumers. Similarly, compact fluorescent lamps and solar water heaters are sold locally, but have been mainly used by international firms and organisations. Their benefits have not been properly argued and demonstrated to Cambodian consumers.

The project will use the following approaches to achieve its objectives:

Information and awareness:
-     On-site awareness raising workshops will be conducted in selected public and private organisations. These will include introduction to climate change basics and everyday energy saving tips;
-     Energy audits geared towards readily implementable measures, the so called “low hanging fruits” or “energy savers”, will be conducted in selected institutions and will provide the basis for their adoption of energy conservation practices;
-     An awareness raising campaign including print media, radio and television will be conducted to introduce the general public to energy conservation. Leaflets on energy saving tips will be made available at the provincial departments of MOE and MIME, distributed on site and made downloadable from the project’s website;
-     Electric appliances sold in Cambodia will be labelled in Khmer based on internationally accepted standards of the countries of origin (China, European Union, Hong Kong, Japan, Korea, Singapore, Taiwan, and Thailand). The use of the labelling programmes, along with their main characteristics, will be explained to the general public as part of the awareness raising campaigns. Thus, the project would favour relabeling in Khmer rather than re-rating the appliances, as Cambodia does not have the resources to extensively test and rate the appliances according to its national standards.

Demonstration and practical action:
-     Compact fluorescent lamps will be collected from households against incandescent lamps. Consumers will be asked to pay a symbolic fee of 2000 riels (about 0.50 US cents) per lamp exchanged. A maximum of 3 lamps will be allowed per household. Household contact details will be recorded. The fee may be increased if the uptake by households is successful and CFLs becomes popular with consumers, but until a proven market is firmly established it is proposed that the amount be set at a low initial level;
-     Solar water heaters will be installed in a selection of buildings in the public and private sectors. Organisations volunteering as demonstration sites will be asked to pay a contribution of US $400 dollars towards the cost of equipment and required to make their premises accessible to other potential users;
-     Energy consumption will be recorded in a sample of households and institutions.
CCCD and DET are the main government agencies with mandate over climate change and sustainable energy issues, and will thus be able to rely on the support and close cooperation of other government departments within the Ministry of Environment, and the Ministry of Mines, Industry and Energy, as well as with provincial authorities (town hall and district administrations). Both MOE and MIME have permanently staffed provincial offices located in Siem Reap.
All institutions of the partnership have collaborated on a regular basis, working together on the environment and energy issues of the development process in Cambodia. The proposed key senior staff and technical advisors have interacted with each other for several years, which will allow the project to start rapidly with only minimal initial inter-institutional facilitation. In addition, the roles and responsibilities of the project partners are clearly defined (see below), as is the organization chart provided in the annexes. This will allow partners to contribute to the project in their relevant areas of expertise.

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